Levi Strauss joined hands with the gun control lobby in the Fall of 2018 and is sticking to their guns whether customers agree or not. On September 4, 2018, Breitbart News reported that Levi Strauss was launching a million dollar gun control campaign. This also entailed teaming up with Michael Bloomberg-funded gun control Everytown for Gun Safety, going so far as to provide jeans for actors who appeared in Everytown PSAs.
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